Friday, October 1, 2010

YOU MAKE THE CALL - MACLEAN'S AND "CORRUPT" QUEBEC

This weeks perspective from Bob Reid:

It was the magazine cover heard across the nation, when Maclean’s splashed its cover with Bonhomme, the Quebec Carnival mascot toting a briefcase bursting with cash and the headline “The most corrupt province in Canada.” Howls of outrage echoed around the Quebec National Assembly and on Parliament Hill, where MPs would later pass a resolution denouncing the story. The obviously provocative cover generated tremendous media coverage, all focused on Maclean’s magazine, which defended the piece. However, parent company Rogers Media (which owns major media properties in la belle province) issued a statement from publishing division President Brian Segal, noting that Rogers does not interfere with editorial decisions of its publications, but at the same time saying “we sincerely regret any offence which the cover may have caused.” Some think it was a deft way of covering the corporate assets without meddling in the journalistic aspects of the business. Others say that, in the absence of such a statement, most average consumers may not have even been aware of Rogers’ ownership of Maclean’s – but if they’re mad about the article, they might now think twice about going with Rogers when choosing a cable or cell phone service provider. What do you think?

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