Friday, October 29, 2010

TOUCHDOWN- DOUBLE DON WINS MASSIVE MEDIA JACKPOT

Nothing succeeds like excess, it seems. KFC’s infamous “Double Down” sandwich – cheesy bacony gooeyness slathered between a pair of deep fried chicken breasts – made its Canadian debut this week, and everyone was talking about it. Innumerable media outlets documented their staffers’ reactions to giving the salt and fat-laden a whirl right out of the gate, but then the best possible thing happened: Ontario Health Promotion Minister Margaret Best mused about it as something the government might “take a look at and review.” Not since former Toronto Mayor June Rowlands banned Barenaked Ladies from performing at Nathan Phillips Square had something this innocuous become so immediately infamous. The government quickly back-pedaled, but by then an otherwise puffy fast food story had taken a rocket ride to downtown hardnewsville. Somewhere, the Colonel is smiling …

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