Friday, October 22, 2010


You know, I had forgotten all about “Officer Bubbles” and most of the rest of the G-20 noise … until this week. Toronto Police Constable Adam Josephs – his real name – was so upset with the YouTube videos which sprung up in the wake of his confrontation with a bubble-blowing demonstrator that he filed a $20 million lawsuit against the internet portal, the creator of the videos, and the 24 people who posted derogatory comments about him. However, for a guy stung by the online attacks directed against him, the move bought him a ton more ink and airtime, reminding one and all about the initial incident and the cyber-slurs which followed – not to mention a brand new raft of online flame attacks. As frustrating as the wild west of “new media” can be, before mounting any high-profile response (like, say, a multi-million dollar lawsuit), you’ve always got to ask yourself: how might this play out in the end, both online and in traditional media? If the answer is “way bigger than simply forgetting all about it,” you should probably consider the latter. If you hate the media stories, don’t do something that will only generate more – each and every one containing a recap of the original slight that started it all in the first place.

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