Friday, October 29, 2010

FUMBLE - MURRAY'S "I'M SORRY, BUT...." APOLOGY

This week's perspective from Bob Reid:

Yet another cautionary tale of the importance to mind one’s p’s and q’s in the social media realm, this time courtesy of Ontario Research and Innovation Minister Glen Murray. Tweeting his opposition to Rob Ford’s mayoral bid last weekend, Murray suggested that first Ford, and then fellow Conservatives Prime Minister Stephen Harper and Ontario PC Leader Tim Hudak represented “bigotry.” Hudak said that crossed the line and demanded an apology from Murray, who initially responded by saying he regretted the comments but then in the same breath called on Hudak to “root out any of those working in his ranks who would try to exploit hatred.” In effect, Murray’s apology merely U-turned him right back into trouble again, as it suggested Hudak might be OK but his team was still suspect. Mixed messages are always problematic, and especially so when one is trying to apologize for a mis-step. There should be no equivocation, no “I’m sorry, BUT …” Express the regret, and move on. Murray wound up with two days of bad press over something which could have – and should have – been quickly and easily resolved.

No comments: