Friday, August 27, 2010


This week's perspective from Orli Namian:
With the ink barely dry on an estimated $100 million divorce settlement, Elin Nordegren, the former Mrs. Tiger Woods, has given an exclusive interview to People Magazine, speaking publicly for the first time since the tawdry details of her husband’s double life were exposed last November. So, just how should a publicly humiliated wife and mother react to her husband’s multiple transgressions being dragged out in detail in the press? Over the years, we have witnessed all sorts of reactions, from “stand by your man” all the way to the vengeful Bobbit chop. In this instance, from a pure communications perspective, Elin Nordegren handled her outing brilliantly. The timing of the interview was impeccable, with People announcing the exclusive in the same week the divorce was finalized, making available only the angelic fresh-faced cover shot and key excerpts prior to the issue hitting the stands this morning. Nordegren’s tone is the real achievement here. She sets the record straight, tells her side of the story and comes off as the woman who erroneously thought she had a great marriage going. Her statements are made in a simple, heartfelt manner: “I never suspected,” she told People,“I felt stupid as more things were revealed – how could I not have known anything?” There is no spite or vengefulness in the interview. By remaining dignified in her statements, she has drawn sympathy, rather than pity, from millions around the globe. Nordegren insists the People interview will be the last of its kind. In sharp contrast to her ex-husband’s public outings since the scandal broke, Elin Nordegren gets a hole in one.

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