Friday, July 9, 2010


This week's perspective from Bob Reid:

Sometimes the communications stars just line up. Circumstances completely and utterly beyond your control will suddenly make you, or your organization, or your issue the flavour of the moment – and, of course, having some good PR folks to help fan the flames never hurts. And I think all of the above were in play this week for a guy named Stan Cox, author of a new book called “Losing Our Cool: Uncomfortable Truths About Our Air-Conditioned World (And Finding New Ways To Get Through The Summer).” With the bulk of northeastern North America sweating under one of the most stubborn heat-waves in recent memory, the storm could not have been more perfect for a guy with a new book about how air conditioning has altered – and not necessarily for the better – the way the world lives. From energy consumption to social interaction to U.S. presidential voting patterns, the book had a long list of angles which dovetailed perfectly with the steamy weather we have suffered through this week – all of which was dutifully rewarded with massive earned media play: Front page in the National Post. The focus of Margaret Wente’s Thursday column in the Globe and Mail. And countless hits in print and on air elsewhere. Enjoy your time in the spotlight, Stan Cox – ain’t it cool?

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