Tuesday, June 8, 2010

VERITAS: TOUCHDOWN - CANADIAN TIRE SCORES WITH HENDERSON JERSEY BID

This week's perspective from Bob Reid:

So some American collector owns the actual jersey (I can hear Don Cherry screaming “SWEATER!”) that Paul Henderson was wearing when he potted the clinching goal in the 1972 Canada-Russia hockey series. Who knew? Well, it’s up for auction, and Canadian Tire Corporation scored a Touchdown on ice by dropping a $200,000 “opening bid” for the iconic piece of Canadian hockey heritage. That’s $50k above the current high bid – and the auction doesn’t close until June 22nd. No matter. The gesture has already netted the company brilliant ink, to wit: “Canadian tire has been part of our country’s fabric for almost 90 years. Hockey is part of that fabric and Canada’s game. We are Canada’s hockey store. That is Canada’s hockey jersey – and we want to bring it home for the enjoyment of all Canadians,” said Canadian Tire Retail president Mike Arnett. He shoots, he scores … and I bet they win the auction, too.

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