Tuesday, June 8, 2010


This week's perspective from Bob Reid:

One could say (like the Globe & Mail’s Eric Reguly, who offered an excellent summary in Thursday’s column) that British Petroleum CEO Tony Hayward did a lot of things right at the outset of the Gulf of Mexico oil disaster. He went to the scene right away, and mobilized all possible corporate resources to try and cap the gusher. But in communications terms he has made a series of gaffes, including telling a TV interviewer this week that “I’d like my life back.” Boo-freakin’-hoo, Tony. You can never – ever – complain about your own personal headaches when you’re at the forefront of a crisis that is impacting on untold numbers of people, let alone the families of the 11 BP employees who died when the oil rig exploded in the first place. He apologized personally to those family members, but much like with the gulf itself, the damage was already done.

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