Monday, May 10, 2010

VERITAS: TOUCHDOWN - LOBLAW HIGH ON DRUGS

This week's perspective from Bob Reid:

Forgive me the headline … heh-heh-heh. But it was a well-timed bit of business that Loblaw president Allan Leighton worked into an analyst call this week, while trotting out the grocery giant’s latest quarterlies. I refer to his mention of Loblaw’s intent to move further into pharmacy services at its stores, a nugget that was music to the ears of both news editors everywhere and the McGuinty government, which is currently at war with Ontario’s pharmacists over the money it pays for prescription drugs and related fees. When there’s a major issue on the boil in the media, it creates opportunities for any organization that can leverage the big story at play for its own messaging purposes – and that’s exactly with Leighton and Loblaw did by advancing a “local” angle, if you will, on the big, ongoing issue which already owned a big chunk of media play by default.

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