Monday, May 17, 2010

VERITAS: FUMBLE - WHERE THE BUCK DOESN'T STOP

This week's perspective from Joe Chidley:

Situation normal, all Facebooked up. For users of the social media mega site, a controversial glitch in early May that allowed Facebookers to see supposedly private information about their “friends” was just another in a recent string of issues that has folks wondering how much (if at all) Facebook cares about their privacy. At least the company acknowledges there is a problem. On May 11, Facebook’s vice-president for public policy, Elliot Schrage, responded to questions submitted by readers of the New York Times about the service problems, and he was suitably and appropriately apologetic, clear and committed to doing better. The trouble is, he was the wrong guy for the job. When the integrity and/or competence of an entire organization is under assault, there really is only one place from which to mount a defense: the top. And amid the onslaught this week, Mark Zuckerberg, the fresh-faced wunderkind at the top of Facebook, was nowhere to be seen or heard. As blogger Kim-Mai Cutler of SocialBeat correctly pointed out, Apple’s Steve Jobs and Google’s Sergey Brin routinely take a stand on controversial issues surrounding their companies and take the lumps when screw-ups occur. Accepting responsibility and being the public face of a corporation is a CEO’s job, in good times and in bad. Realizing that is what separates the men (and women) from the boys. See the blog post above for more perspective on this issue from Com.motion’s Social Media leader Sean McDonald

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