Sunday, February 28, 2010

VERITAS: FUMBLE RECOVERY - GUERGIS GETS APOLOGY IN SAME NEWS CYCLE

We seem to have more and more examples of the public apology to dissect here at TD&F, and the latest comes courtesy of Helena Guergis, federal minister of state for the status of women. She threw a hissy fit at the Charlottetown airport, ranting at security staff and one of her own aides after being made to remove her boots as part of the pre-flight screening process. As word of the incident reached the media (with help from Liberal MP Wayne Easter), Guergis wisely issued a full and unequivocal apology for her behaviour – “an unusually abject mea culpa,” as described by the Toronto Star. Taking full lumps for her outburst was the right thing to do, and it was also a good move to ensure that it was done within the same news cycle, ensuring that the apology was part of the news of the outburst itself. The only thing worse than having to apologize for a public meltdown is having to do it seemingly in response to a round of bad press – something Guergis has avoided.

1 comment:

Anonymous said...

Do you still believe Guergis has avoided continuing bad press?