Tuesday, February 16, 2010


This week's perspective from Orli Giroux Namian:
Sarah Palin, 2008 Republican Vice-Presidential candidate and potential contender for the top spot in 2012 was caught red-handed (actually it was black ink, but let’s not quibble) at the Tea Party Convention in Nashville last week. During her speech, Palin took President Obama to task about his reliance on a teleprompter during his recent State of the Union Address: “This is about the people…and it’s a lot bigger than any charismatic guy with a teleprompter,” said Palin. There are those who might think it a stretch for Sarah Palin to be critiquing Barack Obama’s oratorical skills. But even those who favour Palin’s folksy “Aw shucks” style will have cringed when the camera picked up crib notes scribbled on the palm of her left hand: “Energy:”, “ Tax”, “Lift American Spirits” and “Budget Cuts” with the word “Budget” crossed out. There are two lessons here: First, know your key messages cold, then rehearse, rehearse and rehearse them yet again. Second, don’t be slagging the other guy’s communication technique when your own won’t withstand much scrutiny.

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