Tuesday, January 12, 2010

VERITAS: TOUCHDOWN - APPLE TAKES A BITE OUT OF GOOGLE'S SPOTLIGHT


It was supposed to be Google’s day to shine. The red carpet was laid out as the world’s leading search engine prepared to unveil ‘Nexus One’, its response to the Apple iPhone. But just before Google made its announcement, Apple executives pulled the rug from under its competitor. Apple announced that the number of iPhone applications downloaded from its App Store since its inception 18 months ago has now topped the 3 billion mark. “This is like nothing we’ve ever seen before,” said CEO Steve Jobs. “We see no signs of the competition catching up anytime soon.” Instead of the media going gaga over Google, Apple stole the headlines that day and into the next. Apple executives did not reveal when this milestone was reached but the timing of the announcement is no coincidence. Jobs had some catching up to do after Microsoft unveiled a new slate computer weeks before Apple’s new Tablet PC will be revealed. So Apple seized this opportunity to win back the spotlight. Steve Jobs is a pro at overshadowing his competitors. When Palm introduced its Pre Smartphone, Apple stole its thunder by coming out with an even better iPhone 3GS which has a higher resolution camera and video capability. It’s a competitive industry where timing is everything. And in this case, while the timing was rotten for Google, it was just ripe for Apple. Touchdown.

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