Tuesday, January 26, 2010

VERITAS: FIRST DOWN - TTC COLLECTOR SNOOZES, PUBLIC IMAGE LOSES


This week's perspective from TD&F Special Teams: com.motion

Given that just about everyone’s mobile phone has a camera embedded these days, no one is safe from being caught in an awkward moment. Unfortunately that’s particularly true of uniformed, customer facing employees. As you may have seen, a fare collector for the TTC was caught sleeping, head back and jaw slack while on the job. The photo and relating commentary were sent to the well read Torontoist blog, and has since spread far and wide through mainstream media. Given the recent fee hike, this is a sensitive issue facing the TTC as Torontonians expect to see the results of their increased investment. We’re giving TTC a First Down for immediately recognizing the issue as regrettable (“We need to look into this. Clearly that should not be happening,” said spokesman Brad Ross) and promising an investigation to determine all the issues.

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