Monday, December 14, 2009

VERITAS TOUCHDOWN - FACEBOOK ANNOUCEMENT SCORES RARE TOUCHDOWN


This week's perspective from Ed Lee:
When you have a community of 350m users worldwide, 14m of whom are in Canada, it is almost impossible to make a change to your site or regulations without getting a portion of the population riled up. Every time the social network Facebook has made changes in the past, they have spurred a widespread backlash – users joining the “bring back the old news feed” group is a favourite example. So while Facebook has racked up scores of fumbles in the past, we had to award the company a Touchdown this week, in a week when the site made some serious structural changes to the way it handles the privacy of its users. Far from being the walled garden it started out as, Facebook has now set each user’s default setting to “public”. In a bid to counteract the inevitable backlash and user confusion, Facebook ensured that each user saw a message from Mark Zuckerberg when they logged into the site. The message was clear, concise and laid out each step needed for the user to protect their own privacy online. While Facebook Fumble lends itself to alliteration, we have to break convention and award a Touchdown. For more on the new privacy policies, their implications to you as a user and what they mean to communicators with corporate presences on Facebook, my colleague Sean McDonald has this enlightening.

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