Friday, November 27, 2009

VERITAS: TOUCHDOWN - THE MUPPETS ARE BACK!!


OK, time to break the thread here … well, except maybe for Beaker. Not that there’s anything wrong with that. Anyway, the single most forwarded viral video clip I’ve been bombarded with in a loooong time is that of the Muppets doing a brilliant take on the Queen classic “Bohemian Rhapsody.” If you haven’t yet seen it, pull your mouse out from whatever rock it has been trapped under, and get thee over to YouTube. I didn’t know anything about it until it started popping up on Facebook and everywhere, but that’s what makes it viral – turns out that Disney, who bought the Muppet franchise a few years ago, released the clip to coincide with the 18th anniversary of Freddie Mercury’s death this week. But the company’s broader PR motive is to put some fresh life into a brand that hasn’t been up to much over the past number of years, to the point where there is now a cohort of little kids who have no idea who Animal, Miss Piggy, Dr. Bunsen Honeydew or even Gonzo The Great are. This oughta go a long way toward fixing that … MAMA!!

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