Friday, October 23, 2009


Ah, October. It’s time for the Fall Classic. Lord knows I have Fumbled New York Yankee’s franchise third baseman Alex Rodriguez enough for his communications plays over the years (steroids, Madonna, you name it), but the time has come not only to pat him on the back, but to demonstrate an important and little discussed communications tool. Namely, situations where your actions speak louder than words. Veteran Toronto Star baseball columnist Dave Perkins wrote a good piece this week suggesting that as the World Series looms, pitchers should consider intentionally walking A-Rod, given how hot he has been at the plate. I mean, as of Thursday, Rodriguez had an on-base percentage of .469 (getting on base almost half the time) and a slugging percentage of 1.000. He had 11 runs batted in during seven post-season games as of TDF press time. This is the same superstar who has folded like a cheap tent in so many Major League Baseball playoff series in the past, and has been widely ridiculed by fans and the vicious New York baseball press. After a single, double, walk and his fifth home run of the playoffs Tuesday against the Los Angeles Angels of Anaheim, Perkins noted: “He (Rodriguez) took one look at the horde of notepads before the Yankees’ workout and declined comment, but others spoke about him – usually shaking their heads in a good way.” A-Rod, given his past communications strikeout tendency with the media, is wise to decline comment, let his play on the baseball field speak for itself, and allow his manager and teammates to characterize his performance. There are times when your organization needs to send a message by your actions, and let stakeholders deliver your message. This was a ‘less-is-more’ Touchdown, a rare one for A-Rod.

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