Thursday, October 8, 2009

VERITAS: TOUCHDOWN - JAYS GM WON'T SPECULATE


If you want to see a great example of how to stay in the “here and now” and address only the facts as you know them in the present tense, Google news coverage of Toronto Blue Jays GM Alex Anthopoulos, who was appointed last weekend to lead the team. In particular, veteran sportswriter Robert MacLeod reported in the Globe and Mail on Wednesday a story that attempted to probe the newly-minted GM on some of the changes he might make to the Blue Jays staff. Anthopoulos didn’t take the bait on any actual speculation, demonstrating an important skill in dealing with the media. “We’re doing our jobs looking from top to bottom, talking to people, seeing how we might improve,” he said. Importantly, he indicated that he’d need time to conduct his review and might be in a position to make some of his plans clearer by the end of this year’s World Series. It’s a great lesson for all communicators. All Anthopoulos can say with certainty is what he knows today – the process he has started right now. He was smart not to prejudge the outcome, or make comments that implied his mind was already made up. And yet he gave the media an indication that answers would be forthcoming, even offering up a rough timeline. It’s all about staying in the “here and now” and only speaking to facts as you know them at the moment you are being interviewed. Anthopoulous did a great job in a press conference and several one-on-one interviews. He’s off to a strong start.

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