Thursday, October 8, 2009

TOUCHDOWN - HARPER'S SURPRISE PERFORMANCE


“I just need someone to love” sang the Prime Minister, with a hint of a grin, in the midst of his surprise performance of “A Little Help From My Friends” with legendary cellist Yo-Yo Ma last weekend in Ottawa. Seeing Stephen Harper, who took so much flak for his comments about artists and swanky galas, turn up at a swanky arts gala as a performer himself was as counter-intuitive as it was unexpected. And that, combined with his nervous but pretty fine performance, made it downright endearing. The clip was forwarded here, there and everywhere … and “good on him” was the general reaction, even from many decidedly non-supporters. A great bit of brand management.

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