Friday, September 25, 2009

VERITAS: TOUCHDOWN- COACH KELLY PUTS HIS MONEY WHERE HIS MOUTH IS


This week perspective from Kathy Barnett

There’s more to communications than the spoken or written word. In fact, nothing paints a better picture for your audience than, well, painting a picture. Whether it’s a compelling visual, a strategic handshake or a symbolic gesture, sometimes a picture really is worth a thousand words…and actions truly do speak louder. Such was the case this week when the underwhelming performance and unsportsmanlike behaviour of the University of Oregon football team prompted one fan to demand a refund. The fan – one Tony Seminary – had travelled out of state to see the game and was so displeased with the experience, he sent an email to Ducks coach Chip Kelly with an invoice for his travel expenses. "The product on the field Thursday night is not something I was at all proud of, and I feel as though I'm entitled to my money back for the trip," he wrote. Kelly promptly responded to the email by mailing a personal cheque to Seminary for the full balance of the invoice. Widespread coverage of the classy gesture has cemented Kelly’s personal brand and effectively “changed the channel” on the story of a poor game and a player suspension. ‘Nuff said.

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