VERITAS TD&F: TOUCHDOWN - GM SPOKESMAN CHARGES UP HIS MESSAGE
This week the Ontario government announced a new rebate program aimed at encouraging consumers to buy fully electric cars like the coming-soon Chevrolet Volt. I’ll set aside the pro and con comments which led the story, and focus again on a great quote from GM v-p of corporate affairs Chevrolet Volt, who set all of that aside and re-framed the story thusly: “The question for the next 100 years is, who is going to reinvent the automobile? GM is reinventing the automobile.” That’s obviously a corporate key message for the automaker, and the kind of line you’re never going to deliver in response to an ideal set-up question from a reporter, because they just don’t lob ‘em like that. So what does a savvy communicator do? He creates the opportunity for himself, rhetorically posing the “real” question underlying the issues at hand, and then following through with the answer. It’s a clever technique and, as evidenced by the play the quote got in the Globe & Mail, it works.
I am the president of Veritas Communications. At Veritas we help our client partners break through by designing and implementing strategic communications programs in each of Marketing Public Relations, Corporate and Public Affairs and Health Education. Our vision is to live and die by the strength of our people and our ideas and to be known for that. With the launch of com.motion we are making a mark on the social media landscape to provide our clients with new mediums for the delivery of their messages. It's exciting and it's fun.
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