Just yesterday I was leading a Veritas Media Coaching session and we spent some time on the power of analogies in illustrating a message and how that can amplify its impact. Bank of Canada governor Mark Carney gets this, as evidenced by the colourful parallel he drew between anticipation of an economic recovery and that of crop yields on the prairie. Stock markets have been on a roll for the last three months, and Carney used an analogy to call for caution against unbridled enthusiasm. “Some now refer to green shoots as if the global recovery is a foregone conclusion or even as if sustainable growth had already begun. Would that it were so easy. Saskatchewanians know that it is a long, anxious time between the appearance of seedlings and the harvest.” Now, it helped that he was in Regina at the time, but still, the quote got very high placement in the Globe & Mail’s coverage, and it offered the rest of us in the communications realm a timely and colourful example.
I am the president of Veritas Communications. At Veritas we help our client partners break through by designing and implementing strategic communications programs in each of Marketing Public Relations, Corporate and Public Affairs and Health Education. Our vision is to live and die by the strength of our people and our ideas and to be known for that. With the launch of com.motion we are making a mark on the social media landscape to provide our clients with new mediums for the delivery of their messages. It's exciting and it's fun.
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