Thursday, November 29, 2007

Food For Thought

When seeking out breakthrough ideas – one obvious spot to go to is the Massachusetts Institute of Technology (MIT) right? Right. Well recently I had the pleasure - OK that’s an understatement. I meant to say the giddy, I can’t believe I am here doing this cool thing, am I in a parallel universe? kind of pleasure - of spending a day at MIT in a marketing strategy session with a client, Everest, an innovative funeral planning and concierge service out of Texas. The session was hosted by the head of the MIT Age Lab, Everest Director and uber-interesting guy, Dr. Joe Coughlin. Joe simply oozes big ideas. From the moment you meet him (and that moment came for me a few years back). Honestly. He can’t get enough big ideas and he fosters them in his team in really cool ways, including all-night labs where his students are coming up with breakthrough thinking and developing prototypes in the middle of the night when the only action going on in most other college labs is the sweep of the night janitor’s broom. So while I could blog for days about various parts of that day - and I probably will but just not all at once – I wanted to highlight one breakthrough idea under development that Joe showed us and I recently read about again while on a business trip. The concept is designed to keep the ageing population healthier and smarter longer . It's a bar code label on food packaging that, when swiped by the consumer in the grocery store with a special scanner, will provide the nutritional value of the product, and other interesting tidbits like whether it’s free-range, organic conventional, fair trade and so on. And to top it off, for those who are cuisine-challenged like me, it even offers up recipes and cooking instructions. From MIT to the grocery store of tomorrow. Now that is truly food for thought!

2 comments:

Kathy Murphy said...

Bev - I'm impressed. Keep them coming...

Kathy Murphy said...

Hi Bev - I love it! Keep them coming...